Embed links into meaningful text that tell users what they will find by clicking.

Example link

The Walter Center uses a community-centered approach to deliver expert guidance and create opportunities for you to successfully engage with employers, industry experts, and alumni. To do this, it hosts career communities in a range of disciplines.

Never include URLs in running copy. Avoid phrases like “click on” or “follow this link,” followed by a URL spelled out and linked. Also, avoid embedding links on phrases such as “click here.”

• If you require more than two CTA buttons in a section, you should instead opt for interactive panels.
• Instead of using a large list of links, you might consider interactive panels.
• If you need to include additional text in the link, you might use interactive panels.
• You should always use at least two interactive panels in a section. If you only require one link, consider using a CTA button or hyperlink.