Web & Email Guidelines

Writing for the web

This section offers guidelines on content management, focus and audience, and voice and tone for College websites.

Use the College’s web style guide to ensure your site is consistent with College content and design standards.

Learn how to request and use the IU Marketing Cloud and IU-branded email templates, along with College guidelines for sending emails.

Find out how to use images appropriately on your College framework website.

View tips to help users find the content they need through search engine optimization.

Ensure your website is inclusive and accessible to all audiences using these resources.